Middle East Research and Information Project: Critical Coverage of the Middle East Since 1971

Transnational media conglomerates and television networks from RCA to Associated Press to CNN have created and dominated a model of broadcasting which might be called “centralized global broadcasting.” Worldwide restructurings and rapid technological advances, though, have ushered in a new model of television which could be termed “decentralized global narrowcasting.” Middle Eastern television programs in Los Angeles are an example of developments in mass media which have led to the emergence of so-called minority and ethnic television and video. Their programs constitute part or the dynamic and multifaceted popular cultures produced and consumed by immigrant and exile communities in southern California.

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How to cite this article:

Hamid Naficy "From Broadcasting to Narrowcasting," Middle East Report 180 (January/February 1993).