The Persian Gulf crisis received massive and sustained coverage in the American media. As numerous critics have pointed out, television network news in particular largely parroted the Bush administration’s line, accepting and passing on its version of reality as the truth. A study released in March by the Center for the Study of Communication at the University of Massachusetts-Amherst adds a new dimension to our understanding of television’s role in shaping public perceptions of the Gulf crisis and enhancing support for the war.